News: June of 2005, Ray Jacobs was inducted into Promax/BDA International’s Hall of Fame. Promax/BDA is the largest international organization concentrated on entertainment and news promotion and advertising in the world.
1962‐1971 Various Creative Posts
Jacobs held top creative posts at eight national and local consumer‐advertising agencies, and worked on packaged goods, automotive, electronics, aerospace, and real estate accounts among others. Creating the Lake Arrowhead campaign for Boise Cascade in Los Angeles earned him 23 creative awards in 1970. Jacobs became a partner of the pioneering entertainment and marketing firm, Klein & in 1970, and created numerous campaigns for Westinghouse Broadcasting Inc, radio stations in 15 markets, and Post Newsweek Broadcasting. In 1971, Jacobs introduced the first “Kiis” radio station in Los Angeles. The outdoor design, “Kiis at 1150 AM every day”, was placed in the Smithsonian Institution’s Outdoor Hall Of Fame as noted above. Mr. Jacobs also worked on the first competitive consumer ad campaign in the United States, Renault Dauphine automobiles (1967), and as a result, won the Sweepstakes award from the American Advertising Federation. He was responsible for several fast food campaigns for “Chicken Delight”, a pioneering fast food account, as well as serving as the youngest senior art director responsible for establishing and maintaining the TRW Systems brand. (Fuller, Smith & Ross, NY, in LA)
1973‐1993 Co‐founder, Jacobs & Gerber, Inc., Los Angeles
Jacobs & Gerber Advertising, Inc. became most successful full service ad agency in America specializing in entertainment, and news. Over the next two decades, Ray was responsible for launching shows into syndication such as Paramount’s “StarTrek: TNG”, “Deep Space Nine”, “The Arsenio Hall Show”, “Hard Copy”, “ The Maury Povich Show”, “The Leeza Show”, “The Untouchables”, “Murphy Brown”, “Evening Shade”, “Major Dad”, “Wise Guy” and others. The agency also created trade campaigns for Paramount Television, and Paramount International Television. Jacobs also designed the advertising for CBS News, and was instrumental in creating the graphic theme for The CBS Evening News with Dan Rather. Campaigns and advertising were also created for 60 Minutes, 48 Hours, and The CBS Morning Show and the launch of West 57th.
1993‐1995 Founder, Jacobs Creative, Inc., Los Angeles
After leaving Jacobs & Gerber, Jacobs created a boutique creative agency specializing in print, live action and animation design, and worked on numerous creative projects for Buena Vista Television, Warner Bros. TV, Columbia Television, as well as creating the music for EXTRA with composer Peter Fish in NY.
1995‐2000 Co‐founder/Executive Creative Director, Friedland Jacobs
Communications, Inc., Burbank, CA Jacobs combined forces with Imagine One Productions, and Friedland Jacobs Communications, Inc. was created to become a full service entertainment, news, and internet agency. FJC launched over 30 shows into television syndication, including Friends, Hollywood Squares, Rosy, Roseanne, Home Improvement, Access Hollywood, Judge Judy, Judge Joe, The Practice, NYPD Blue, as well as creating campaigns for NBC News (AOR), iVillage.com, Hollywood.com, Business.com, Warner Bros. Online, Entertaindom.com, NetSmart.com (Citibank). Winning over 100 awards for its creative, FJC became a nationally recognized agency within five years.
2000‐2001 Sr. VP/Creative, Rare Brand Solutions, (Rare Medium)
Friedland Jacobs Communications, Inc. was purchased by Rare Medium Group, and became the branding arm of Rare, creating campaigns for Nestle’s, Paramount Domestic TV, Warner Bros. TV, 20th Century Television, Columbia TV, MGM Television, as well as several high profile internet sites, including iVillage.com, Hollywood.com, and Warner Bros. Online. 2001 Creative Consultant, Pop Stars2, Stone Stanley Entertainment, LA Jacobs’ responsibilities for the syndicated hit television show, Pop Stars2, included naming of the band, creation of the band logo, album jewel box design, CD Rom creative coordination, working with WetSeal clothing to outfit the band, as well as the creation of a clothing line, coordinating the graphic look for the Pop Stars2 concert, as well as the Pop Stars2 Experience, and media training for the band members.
2002 Founder, Ray Jacobs Creative Services, Palm Desert, CA/Media
Options, Inc. NY
Sept., 2002, relocated to Palm Desert, Ca. Clients include Patton Home Furnishings, Indika, (a natural line of home furnishings to be launched nationally), LA Sight, LA.
Acutel of Texas, The Office Suite Group, NY, Disney Television, LA, Warner Bros. LA, CBS News, NY, The Inn on El Paseo, Nomad of he Desert, Table Top Elegance, HYW111 Magazine, creative consultant/agency, Van Valkenbrug Haus of Chocolates, Jeffery Jones/Troy Zimerman, Interior Design, Wine Affinity, The Opus Collection, Panama Shutters
2003 Managing Director/Creative Strategies, Media Options, Inc. LA/NY Appointed Managing Director, Creative Strategies, Media Options, Inc. Responsible for all creative executions for MOI’s accounts nationwide, including Brandon Home Furnishings, Feline Pine Cat Litter, Accutel Communications, Inc., Total Med America, OV Watch.
2003 Media Options, Inc., Managing Director/Creative Strategies Creative responsibilities for all clients managed by Media Options, Inc. NYC. Campaigns for Feline Pine Cat Litter, Accutel of Texas, GYNADA, Invisalign, and Empire Beauty Schools (largest chain in the U.S.) www.mediaoptionsinc.biz
Over 150 awards won over 30 years including Clios, Emmy’s, Gold and Silver BPA’s, Silver and Gold Medallion Promax Awards, BPME’s, and BDA’s, Los Angeles Art Director’s Club gold medals, Gold and Sweepstakes awards from the American Advertising Federation, Obies, a special Judge’s award from the Atlantic Film Festival, numerous regional and local art direction and design awards nationwide.
Art Center College of Design
Home taught by father, Harry Jacobs, Instructor at Chouinard Art Institute Posts Art Center College of Design, Pasadena, CA Evening School Faculty (inactive), Guest instructor and lecturer: Otis College of Art & Design, Westchester, CA, Guest instructor and consultant: Cabrillo High School, Center for Advanced Technology, Long Beach, CA.
Featured Speaker: Promax International conventions worldwide Vice President and President: Art Director’s Club of Los Angeles Advisory Committee, Art Directors Club of Los Angeles (inactive) Advisory Committee, Promax Pro International President and Founder: The Creative Playground, a think tank Consultant/creative advisor to the newly formed Savannah Academy for Computer Media and Animation located in Long Beach, CA. at Juan Cabrillo High School in Long Beach
Jacobs has been the focus of numerous articles, including Art Director’s Magazine, a special issue of TV Guide, featured in Hollywood Reporter, the Los Angeles Times newspaper, as well as being published in national trade magazines and newspapers. The Jacobs’ Los Angeles residence was recently featured in Architectural digest, as
an AIA Honor Award winner, co‐designed with Patrick Tighe (Morphosis Architecture)
Ray is an accomplished musician, having performed in a symphony orchestra at the age of 13 for five years and is proficient on 8 instruments. A published poet, photographer, cartoonist, as well as painter, he also writes science fiction poetry and was recently published in the Sound of Poetry CD, as well as winning a Silver Media and an Editor’s Choice Award in the International Federation of Poets competition.
Jacobs resides in La Quinta, CA, with his wife, Sylvia, married 47 years in January of 2009. He is the father of two sons, and three grandchildren.